What are QR codes and what are its benefits.
How to scan a QR Code?
It can be scanned
using a smartphone with a built-in camera or QR scanner. Once the QR code
scanning, the software on the device translates the dots into numbers or a
thread of characters. All QR codes have a square shape and include matrices of
light and dark pixels that are used to encode through smartphones or scanners.
Advantages
1. Customers love them
Why do people love QR
codes? Well, for a start, they make their lives easier. No need to write down
any web addresses. Just do a quick scan of the QR code and you will be directed
on their website. It’s an easy and quick way of business when customers are
usually short on time.
2. Quick and error-free
Imagine, if not QR
Codes, then there is the only way to link consumers to online content, is by
using a URL. But when you use a URL, it is difficult to write on a mobile
screen and also time-consuming. Because the chances of error increased while
typing. Compared to this, the QR code is a faster and error-free process.
3. Engaging with rich content
“Words are good, but a
picture is worth a thousand words. Similarly, a video has hundreds of pictures.
Audio is also more appropriate. But, these forms of rich content cannot be
public through print promotions—unless you add a QR Code. Using QR Codes,
dealers can share rich content via print promotions, and it is a better way to
engage their audience. For example, a food company name “Chef’s Basket” added a
QR Code on the packaging of one of its products. So when you scanned, the
printed QR Code redirects you to a video of the recipe of that food product.
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